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Rooted in Strength, Inspired by Flow — The Story of UTKATAMAT

Natalie performing a stretch on the UTKATAMAT, with the logo prominently displayed, emphasizing flexibility and branded style.

When you unroll your UTKATAMAT, you’re not just stepping onto a yoga mat — you’re stepping into a story.

A story of movement and meaning, shaped by discipline, creativity, and a shared belief that strength and stillness aren’t opposites — they’re partners.


Meet the Founders: Natalie & Nic Seitz

UTKATAMAT began as a conversation. What if a mat could be more than a surface to practice on— what if it could transform your entire practice?

Having never felt compelled to attend a yoga class, it was not until a client invited Natalie to a session called Yostrong in Austin, Texas, that her perspective shifted entirely. Often referred to as the “gateway drug” for athletes exploring yoga, Yostrong lived up to its reputation. Led by Diana Wilcox, the class offered a movement experience unlike anything Natalie had previously encountered.

It was during her participation in the Yostrong Certification program that the concept for UTKATAMAT began to take form. The initial conversations centered around a fundamental question: How might one create a complete and cohesive movement journey using a single mat?

From mindful openings to deep core activation and breath control… from powerful strength sequences to bursts of cardiovascular intensity, all seamlessly woven together and anchored by centering flows—the goal was to return the practitioner to their breath, to the present moment, and to the mat itself. A rising and falling arc of movement. A journey.

The result is UTKATAMAT.

Natalie, a former tennis player and seasoned trainer with over two decades of experience in fitness and movement, knew firsthand that most mats weren’t built for real movement. Her clients didn’t need limits — they needed versatility. They needed something grounded enough for breathwork and grippy enough for mountain climbers. A mat that could carry them from strength to stillness — without compromise.

Nic brought the digital vision. With over 20 years in ecommerce and brand building, he understood how to take a product born from passion and place it directly in the hands of the people who need it most. He saw UTKATAMAT not just as a product, but as a movement — something worth believing in, building for, and sharing.


More Than a Mat

The UTKATAMAT isn’t just gear. It’s a tool for transformation.

Built with premium, sustainable materials and shaped by the real-life needs of athletes and yogis alike, it honors the duality of effort and recovery. Every curve, every texture, every fiber is intentional — born from the belief that true performance is about more than reps or poses. It’s about how you feel. How you move. How you grow.


A Mission with Heart

At UTKATAMAT, the mission is simple — to empower a more holistic kind of fitness. One that blends breath with burn. Flow with fire. Strength with softness.

Natalie and Nic aren’t just chasing innovation — they’re grounded in it. They believe in excellence. In quality that lasts. In sustainability that matters. And in the people who use their products to become stronger, healthier, and more mindful every day.


Why We Do It

Because a mat is where your day can begin again.

Because finding your center isn’t just about balance — it’s about resilience.

Because we all deserve tools that rise to meet our ambition, not hold it back.

And because, at the end of the day, UTKATAMAT isn’t just about fitness. It’s about returning to yourself — stronger, clearer, more connected — one movement at a time.


From our family to yours — welcome to UTKATAMAT.
We’re honored to be part of your practice